6 Companies Backing Rio Olympic Athletes…


Bob Berland is no stranger to the Olympics. He’s a two-time Olympian with a silver medal in Judo and coached the 2004 Olympic Judo team in Athens, but his time working with athletes didn’t stop there. That athletic drive has helped him succeed as an entrepreneur as well.

“If you’re an entrepreneur, you’re in a position where you have to think on your feet, be quick, be nimble and remain calm under pressure, which is everything that you’ve had to do as an athlete,” Berland says.

Berland co-founded Hire Elite Athletes, LLC, which takes former elite athletes and matches them with businesses to develop that athlete’s career. The businesses are “looking to hire candidates into their organizations that possesses those unique intangibles found in this elite demographic,” he says.

Although Berland expects some athletes are already preparing for the future, right now they need to be focused on Rio. “We have many athletes in our pipeline,” Berland says. “But the last thing that any current Olympic or Paralympic athlete should be doing right now is thinking about what they are going to do next. Rio is their priority.”

Related: 10 Success Secrets of Olympic Greats



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